Augmented Reality

About those yellow lines superimposed on football fields on TV…

It’s a technology called “augmented reality” that mixes graphic special effects (the yellow lines) with reality (the actual football field).

Esquire magazine plans to experiment with augmented reality in its December issue. A Wall Street Journal story said Esquire’s cover and several pages will include square stickers with a black-and-white design that will trigger interactive video segments. A reader will be able to hold up the magazine to a Web camera to trigger video stories on Robert Downey Jr. and other actors.

Will readers bother to trigger the interactive feature? Esquire acknowledges that its use of augmented reality is a gimmick. No matter. A lot of experimentation starts as a gimmick and evolves into a meaningful interactive technology.

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Explore posts in the same categories: Interactive Media, Sports, Technology

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