Birth of Sports Illustrated

I learned a fascinating piece of media history during a recent four-day golf trip to Myrtle Beach, S.C., with three golfing buddies from Elon.

Amid my slew of bogeys, I discovered that Sports Illustrated was born during a golf retreat to Myrtle Beach in 1954. A group of executives of Time-Life met at Pine Lakes Country Club and, between rounds, outlined plans for a new weekly magazine called Sports Illustrated.

More than 250,000 subscribers signed up for the magazine before the first issue came out, and a Time-Life executive sent a copy of that first issue to the golf course. It remains on display today.

By the way, the first cover dated August 1954 shows night baseball in Milwaukee, with Braves slugger Eddie Matthews, New York Giants catcher Wes Westrum, and National League umpire Augie Donatelli behind the plate.

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