Word of the Year: App

The American Dialect Society has named “app” the word of the year for 2010.

“App has been around for ages, but with millions of dollars of marketing muscle behind the slogan ‘There’s an app for that,’ plus the arrival of ‘app stores’ for a wide spectrum of operating systems for phones and computers, app really exploded in the last 12 months,” explained Ben Zimmer of the American Dialect Society.

App is certainly a word heard a lot in the hallways and classrooms of Elon’s School of Communications, where all faculty and staff have an iPad. We keep up with the world of apps because apps are fundamentally changing the way many people access information and entertainment.

As reported by intomobile.com (creator of the graphic above), Apple is trying to trademark the term “App Store,” while Microsoft contends it is a generic term, or soon will be. On this issue, I agree with Microsoft. And that’s from someone who has an iPhone, an iPod, an iPad and a Mac laptop.

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Explore posts in the same categories: Communications Today, Interactive Media, Technology, Visual Communication

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