Archive for May 2011

Bravo to Our National Finalists

May 20, 2011

From left, Liz Moy, Alex Harrington, Molly Cox and Annie Hellweg

Congratulations to Elon’s student team for finishing third in the nation in the 2011 Bateman public relations case study competition in New York City.

Congratulations as well to the two schools that beat us out this year. A student team from the University of Florida won first place, and Loyola in New Orleans came in second.

The Public Relations Society of America created the competition 38 years ago to give university students an opportunity to exercise analytical skills and judgment required for public relations problem-solving. The 2011 client was Ally Financial, and students were tasked with building brand awareness and expanding outreach for the company’s financial literacy program.

While Liz, Alex, Molly and Annie deserve great credit for their hard work, creative ideas and excellent presentation, let’s not forget the faculty adviser!  Associate professor Frances Ward-Johnson knows what it takes to reach nationals. In fact, this is the fifth consecutive year that Elon has been recognized in the competition.


The Power of Words

May 5, 2011

The right word or phrase can make all the difference. That’s why, even in this visual culture of ours, we emphasize the importance of writing. Hope you enjoy this two-minute video from Britain.